Metodologias de aprendizagem para executivos. Análise comparativa da aprendizagem social e do método do caso
Resumo
Aprendizagem social é a capacidade de aprender com os outros, como consequência da observação de seu comportamento. Hoje, contamos com avanços tecnológicos e mídias digitais que nos permitem ter mais informações e ferramentas de aprendizagem. Os usuários que mais têm aproveitado são os millennials, que utilizam as redes sociais e essas novas tecnologias em seus campos sociais e educacionais. O método do caso é uma metodologia que tem se mostrado muito eficaz na educação executiva desde seu início na Harvard Business School em 1908 e foi amplamente disseminada em várias escolas de negócios. Esta pesquisa busca valorizar a aprendizagem social por meio de redes sociais como alternativa à metodologia baseada em casos. A hipótese sustenta que a metodologia baseada na aprendizagem social por meio de redes sociais e a metodologia baseada no método do caso permitem um nível de aprendizagem equivalente. A metodologia experimental mista foi usada com dois grupos de millennials, ambos expostos a essas metodologias. Nos experimentos realizados para avaliar a eficácia das metodologias, chegamos a duas conclusões: (1) a média obtida nas notas pelo método de aprendizagem social é ligeiramente superior à média obtida pelo método do caso; e (2) fazendo uma análise das médias, a diferença não é estatisticamente significativa.
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