Learning Methods for Executives. Comparative Analysis of Social Learning and the Case Method
Abstract
Social learning is the ability to learn from others, by observing their behavior. Today, we have technological advances and digital media that allow us to have more information and learning tools. The users who have taken advantage of them the most are millennials, who use social networks and these new technologies in their social and educational fields. The case method is a methodology that has proven to be very effective in executive education since its inception at Harvard Business School in 1908 and has been widely disseminated in numerous business schools. This research seeks to value social learning through social networks as an alternative to the case-based methodology. The hypothesis holds that the methodology based on social learning through social networks and the methodology based on the case method allow an equivalent level of learning. Mixed experimental methodology was used with two groups of millennials, both exposed to these methodologies. In the experiments carried out to evaluate the effectiveness of the methodologies, we reached two conclusions: (1) the average achieved in grades using social learning is slightly higher than the average achieved using the case method; and (2) doing an analysis of means, the difference is not statistically significant.
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