Comportamento dos agentes no comércio eletrônico segundo modelos de localização
Resumo
No contexto da utilização da Teoria dos Jogos na atividade econômica, entre suas muitas aplicações teóricas e empíricas referentes à tomada de decisões empresariais em forma de jogos, destacamos a que tem o objetivo de entender as relações entre as empresas em um contexto microeconômico. Em específico, no âmbito do comércio eletrônico, que atualmente atinge um nível de inserção muito importante e diverso em todos os setores. Este artigo é resultado de uma pesquisa exploratória em três fases em que, por meio da metodologia de pesquisa de ação participativa, chega-se a um contraste do modelo de cidade circular, proposto por Salop em 1979, na área dos negócios eletrônicos, em particular no eBay.
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