Mudança estratégica para ambientes agitados
Resumo
Nos últimos anos, as empresas têm enfrentado um ambiente turbulento, caracterizado principalmente por a incerteza, o dinamismo e a complexidade. A incerteza ocorre quando se tomam decisões sem ter certeza do que pode acontecer com a empresa; o dinamismo se observa na mudança constante das necessidades do cliente e no surgimento de novos produtos, o que causa aumento na concorrência de preço; a complexidade pode identificar-se no surgimento de novos atores que intervêm para realizar uma transação. A academia da administração tem buscado mecanismos para lidar com a turbulência. Neste artigo revisa-se teoricamente o conceito de turbulência, enfatizando a maneira de enfrentar o fenômeno mediante uma mudança estratégica.Downloads
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