Consideraçõesteóricas e empíricas sobre o resale price maintenance
Resumo
Nesteartigo exploramse algumas considerações teóricas e empíricas importantes sobre o Resale Price Maintenance (RPM), que se tornou um problema financeiro e legal. Primeiro, se descrevem as implicações teóricas do RPM; logo, se indica a evidência empírica encontrada mediante pesquisa documental. Assim, o tema proposto sugere que as restrições verticais impedem o free riding na manufatura e na distribuição, porque se tende à sacar proveito do esforço de outros comerciantes em custos de publicidade, treinamento de assessores, aceitação da marca, investimentos em exibição, etc., para seu próprio benefício. Além disso, é reduzida a incerteza.Downloads
Referências
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